We had a chance to talk with Mark Ezovski who was a producer on the proof of concept (short film) Elimination Strain written and directed by Christopher Wells.

The truth about marketing is you need 2 things. The first is the hook and the second is to provide information.

Christopher Wells talks about two specific fashion photographs he took and his approach he applied on both images. One was planned and one wasn’t.

To have an intriguing script, backstory is important.